Identify and prioritize the most promising opportunities from multiple design concepts
- A weighted matrix creates a forum for conversation and shared decision- making and can help overcome the common biases on multidisciplinary teams.
- The underlying concept is simple but powerful: the matrix ranks potential design opportunities against key success criteria.
- The “criteria” represents the primary measures of product success rated on a scale, as defined by the product team and organizational stakeholders.
- A listing of “opportunities” represents the design ideas that elicit the most serious interest from the team.
- Once there is an agreed-upon recommended list, another creative “deep dive” can now refocus on newly agreed-upon ...