December 2021
Intermediate to advanced
272 pages
3h 37m
English
Content preview from The Pocket Universal Methods of Design, Revised and Expanded
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Mental Model Diagrams |
A framework aligning task behaviors, beliefs, and emotions with product and service features
- Mental model diagrams can help you articulate root causes behind behaviors and develop solutions that deeply resonate with people.
- Diverse groups identified for study are called task-based audience segments, each usually comprised of at least four people.
- Diagrams are built from the bottom up, using singularly focused behaviors, beliefs, and emotions derived from interviews or diary studies.
- The top half of the diagram represents the behaviors, beliefs, and emotions people have as they set out to accomplish a task.
- The bottom half of the diagram represents the features, product, and service offering.
- The goal is to ...
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