A customer-centered process that makes designer workflow concrete, explicit, and sharable
- Designers intuitively understand the leap from customer-centered data to a sound design direction, but to non-designers this process can seem “fuzzy” or “magic.”
- Recommended steps to make design work more predictable and inclusive of non-designers include:
- – Contextual Inquiry to understand the customer
- – Interpretation Sessions for each customer interview
- – Work Models and Affinity Diagrams to represent the complex systems of work
- – Visioning and Storyboarding to generate concepts to support the customer’s work
- – User Environment Design to document natural flow of the customer’s work
- – Paper Mock-ups to get feedback from ...