December 2021
Intermediate to advanced
272 pages
3h 37m
English
Content preview from The Pocket Universal Methods of Design, Revised and Expanded
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Kano Analysis |
Helps determine and prioritize which product attributes are most important to the customer
- By assigning each product attribute to one of five categories, customer values regarding satisfaction can be revealed.
- Required (atari mae or “quality element”) are the baseline features that must be included, such as privacy, safety, and security.
- Desired (ichi gen teki or “one-dimensional quality element”) are attributes that, when included, increase the perceived value of the product.
- Exciter/Delighter (mi ryoku teki or “attractive quality element”) are a source of surprise based on latent customer needs, improving measures of satisfaction.
- Neutral (mu kan shin or “indifferent quality element”) represent features that customers ...
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