December 2021
Intermediate to advanced
272 pages
3h 37m
English
Content preview from The Pocket Universal Methods of Design, Revised and Expanded
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The Love Letter & the Breakup Letter |
Writing to express sentiments to a personified product or service
- The Love Letter conveys what people feel during moments of connection with a product, including delight, infatuation, and loyalty.
- The Breakup Letter provides insight about how, when, and where a relationship with a product turned sour, to understand why people abandon a product.
- Both exercises are great techniques to use in a group dynamic, including design workshops, group interviews, and icebreaker sessions.
- Ask participants to spend no more than ten minutes on a letter and then volunteers can read theirs aloud.
- The physical letters are important research artifacts, while video can capture participant expressions and voices. ...
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