December 2021
Intermediate to advanced
272 pages
3h 37m
English
Content preview from The Pocket Universal Methods of Design, Revised and Expanded
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Design Ethnography |
Deep immersive experience and understanding of a user’s world for design empathy and insight
- Design ethnography is characterized by descriptive accounts of people in their natural settings, typically using qualitative methods.
- It is focused on a highly contextual, comprehensive, and empathic understanding of users, their lives, their language, their artifacts, and their behaviors.
- In contrast to anthropologist ethnographers who immerse themselves in a culture over extensive periods of time, designers aim to sample behaviors.
- Common methods include experience sampling, diary and photo studies, cultural probes, contextual inquiry, conversational interviews, touchstone tours, and observations.
- Analysis is based on ...
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