The Pocket Universal Methods of Design, Revised and Expanded

121	Values-based Assessment

An exploratory interview technique that structures discussion of “preference” by assessing concepts based on values that matter to participants

• There are five steps to conducting values-based assessments:
  1. Define no more than three to five values based on research about your participant segment’s needs. These should include a mix of functional and emotional benefits or values. Print them on small cards.
  2. Ask participants to rank the values, describing out loud what each means to them in context, and focus the discussion on the higher-ranked values.
  3. To set up the assessment space, use a long piece of blue painter’s tape on a table where the participant will sit. At opposite ends, place the cards.
  4. Ask participants ...