The Pocket Universal Methods of Design, Revised and Expanded

012	Brand Experience Workshop

Discussions about well-known brands and products to help create a shared vision about a new product experience before the design process begins

• The brand experience workshop is based on a broad selection of brand and product representations. Each brand image, word, or description conveys an emotion or quality of interaction.
• Before the workshop, print out a set of about 100 emotion-inducing images representing well-known products and services.
• Give each participant 10–25 red and green dot stickers. Instruct them to follow their gut reactions and place the stickers directly onto the images (red for undesirable, green for desirable).
• The facilitator guides a discussion by creating a continuum along the wall. ...