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The Pocket Universal Methods of Design, Revised and Expanded
book

The Pocket Universal Methods of Design, Revised and Expanded

by Bruce Hanington, Bella Martin
December 2021
Intermediate to advanced
272 pages
3h 37m
English
Rockport Publishers
Content preview from The Pocket Universal Methods of Design, Revised and Expanded

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Key Performance Indicators (KPIs)

Measurements of how well you are doing against quantifiable, widely accepted business goals

  • KPIs measure where you were yesterday and where you are today, in relationship to where you are trying to go in terms of some predefined business objective.
  • Each KPI is a measurement derived from an individual’s interaction with your product or service.
  • KPIs are great for quantifying behavior or value metrics (e.g., the ratio of people who abandon their shopping cart versus those who complete the sale).
  • As an action-oriented measure, KPIs can help:
    • – Recognize, prioritize, and react as issues occur
    • – Meaningfully summarize and compare data and use it to your advantage
    • – Document a business case for change ...
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Publisher Resources

ISBN: 9780760372159