December 2021
Intermediate to advanced
272 pages
3h 37m
English
Content preview from The Pocket Universal Methods of Design, Revised and Expanded
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Value Opportunity Analysis (VOA) |
Mapping the extent to which a product or service’s aspirational qualities connect to an audience
- A VOA provides an opportunity for a team to work together from a place of deep empathy, grounded firmly in research for what the user values and desires.
- There are seven value opportunities:
- Emotion: adventure, independence, confidence, and power
- Aesthetics: visual, auditory, tactile, olfactory, and taste
- Identity: point in time, sense of place, and personality
- Impact: social and environmental
- Ergonomics: comfort, safety, and ease of use
- Core Technology: reliable and enabling
- Quality: craftsmanship and durability
- The VOA can be used to help the team consider competitive review, market analysis, and ...
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