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The Pocket Universal Methods of Design, Revised and Expanded
book

The Pocket Universal Methods of Design, Revised and Expanded

by Bruce Hanington, Bella Martin
December 2021
Intermediate to advanced
272 pages
3h 37m
English
Rockport Publishers
Content preview from The Pocket Universal Methods of Design, Revised and Expanded

055

Fly-on-the-Wall Observation

Unobtrusive observation of people or behaviors, without direct participation or interference

  • This method attempts to minimize potential bias or behavioral influences that might result from engagement with users.
  • It is appropriate when observing public behaviors or work processes that may be unduly influenced if interrupted or inconvenienced.
  • It may reduce the researcher’s ability to connect empathically with people and probe further into motivations behind participant behaviors.
  • It is generally conducted flexibly, although worksheets or other guiding frameworks may usefully inform observations.
  • Secret outsiders are distant observers, with a vantage point that removes them from participants to minimize ...
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Publisher Resources

ISBN: 9780760372159