
Contents
E
ForewordbyDonaldL. Kirkpatrick,Ph.D. vii
Preface and Acknowledgmentsxi
1 The Case AgainstUs 1
2 Taking the Case19
3 The Foundation of Our Defense31
4 Step 1. PledgetoWork Together 51
5 Step 2.Address ImportantJury Issues 69
6 Step 3. RefineExpectations to DefineOutcomes 89
7 Step 4. Target Critical Behaviors and Required
Drivers 101
8 Step 5. IdentifyNecessities forSuccess 123
9 Step 6. Execute theInitiative 147
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