
Step 3: Refine Expectations to Define Outcomes 99
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TABLE 6-4.
Three Stars Convert Expectations to Targeted Outcomes
Corporate Jury Expectations Targeted Outcomes
Edward Jones, ‘‘New Financial Advisor Program’’
1. High program graduation rate 1. Graduation rate
2. Successfully execute the ‘‘Twenty Mile 2. Meet the firm’s growth goals
March’’ 3a. Trainee attrition
3. Achieve health for and productivity from b. Graduates meet commission standards
our new FAs at 4 months following training
c. Graduates place an order within time
standards
Allen County Department of Transportation, ‘‘Road Sealing Process’’
1. Training costs are reduced. 1. Cost of training per