Training on Trial: How Workplace Learning Must Reinvent Itself to Remain Relevant

66 Training on Trial

Apparently the training program had been developed in a vac-

uum. The training department had designed product training mod-

ules with limited involvement from the product managers and

none from the sales group (the participants in the training pro-

gram). The program was ‘‘required’’ for all of the sales reps regard-

less of their level of experience. So reps with twenty-plus years of

selling experience were being asked to watch noninteractive

e-learning modules on basic product knowledge.

When the sales reps really showed their anger was with the

testing at the end of each module. The courses had been designed

with no pre-test