September 2006
Intermediate to advanced
192 pages
2h 37m
English
Content preview from ZAG: The Number-One Strategy of High-Performance BrandsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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The New Prime Directive
CEOs are beginning to question the prime directive of creating shareholder value at the expense of other values. They’ve seen the slippery slope: 1) incremental investments don’t produce fast growth, 2) shareholders devalue the stock, 3) the leaders are fired, 4) the new leaders cost-cut their way back to earlier earnings levels, and 5) the company is once again searching for fast growth.
Annunzio admonishes CEOs to “stand up to the investment community and tell them that companies can’t cut their way to sustainable growth.” Instead, “they should differentiate their products and seize opportunities in new markets.”
Recent studies offer ammunition. Companies with 80% of their revenue from innovative products have typically ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.