September 2006
Intermediate to advanced
192 pages
2h 37m
English
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Index
A
AAKER, DAVID, 106–107, 163, 164, 165, 166
ABRAHAMS, JEFFREY, 164
ACKNOWLEDGMENTS, 170–171
ADOBE, 63
ADVERTISING. SEE ALSO MARKETING
DEATH SPIRAL OF, 21–23
DYNAMICS OF GOOD/DIFFERENT, 34–37
MODES OF, 24–25
ADVERTISING CLUTTER
BUYER SELECTIONS AND, 9
DEFINED, 7–8
AERON CHAIR, 35
AMAZON, 133
AMERICAN ASSOCIATION OF ADVERTISING
AGENCIES, THE, 8
ANTHROPOLOGIE, 57
APPLE COMPUTER, 15
ARISTOTLE, 54
ART OF INNOVATION, THE (KELLEY ET AL), 162
ATTRACTORS, 116
AUTODESK, 52
AVIS, 81
AXE BODY SPRAY; 44
B
BECKWITH, HARRY, 165
BELOW-THE-BELT DEATH SPIRAL, 23
BIBLI
BRAND PORTFOLIO STRATEGY FOR, 107
CUSTOMER EXPERIENCE OF, 96–99
DEFINING AS A PRODUCT, ...
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