September 2006
Intermediate to advanced
192 pages
2h 37m
English
Content preview from ZAG: The Number-One Strategy of High-Performance BrandsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Brand-To-Brand Combat
The human mind deals with clutter the best way it can—by blocking most of it out. What gets in, those items that seem most useful or interesting, are labeled and stored in little mental boxes. Once a label goes on and a box is filled, the mind resists making changes to it. This simple fact has a profound effect on how businesses now compete.
To sustain success, companies have always needed to erect barriers to competition. At the beginning of the industrial revolution, for example, the favored barrier was ownership of the means of production. If a company had a knitting machine and its competitors didn’t, the company with the machine usually won.
When most companies had machines, the barrier to competition became the factory. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.