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ZAG: The Number-One Strategy of High-Performance Brands
book

ZAG: The Number-One Strategy of High-Performance Brands

by Marty Neumeier
September 2006
Intermediate to advanced
192 pages
2h 37m
English
New Riders
Content preview from ZAG: The Number-One Strategy of High-Performance Brands

The Size of Paper

Eventually, a rock company’s momentum slows, and it passes through a second unstable state on its way to becoming paper. The biggest challenge the company faces during this transition is keeping the growth engine running. By now it has probably made some serious mistakes and may have lost a great deal of its original fire and focus. If the founder is still in charge, this will be the most likely time for a change of leadership.

The first thing the new leader must do is refocus the business and win back the confidence of shareholders. He or she will reduce head count, prune back unprofitable lines of business, and remodel the brand architecture. While the company will never regain the sharp focus of a scissors company, whatever ...

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Publisher Resources

ISBN: 0321426770Purchase book