September 2006
Intermediate to advanced
192 pages
2h 37m
English
Content preview from ZAG: The Number-One Strategy of High-Performance BrandsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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The Real Competition Is Clutter
We not only live in a world of FASTER, we live in a world of MORE. Traditional marketing strategists tend to frame the competition in terms of other offerings in the same category (i.e., other sports cars). When they think outside the box, they may even include offerings in tangent categories (i.e., sporty sedans and motorcycles). But today’s real competition—competition that’s so pervasive we can’t even see it—doesn’t come from direct or even indirect competitors. It comes from the extreme clutter of the marketplace.
When John Wannamaker launched the first department store in 1876, he opened the door to wider customer choice, and our choices have been multiplying ever since. By the time Moore’s Law was established ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.