September 2006
Intermediate to advanced
192 pages
2h 37m
English
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Uncover a Need State
A powerful technique for finding white space is to do what Clayton Christensen and Michael Raynor suggest in their book the INNOVATOR’S SOLUTION: Look for a job people are already trying to get done, then help them do it. Jobs-based innovation, as opposed to product-based innovation, helps you get around the difficulty of testing a product that has yet to be commercialized.
A successful example of jobs-based innovation is the ten-dollar reading glasses you find in drugstores. The cheap-reader category was pure white space before someone noticed a job not getting done: People were going without extra pairs of glasses because they didn’t want to spend hundreds of dollars on prescription pairs. Are the cheap readers as good ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.