O'Reilly logo

A Creator's Guide To Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

4 Significant Prior Art to Learn From

Transmedia has hit broad mainstream attention only in the last few years, but there is already a rich body of prior art. Creators have told stories in a breathtaking number of ways, and the tools of transmedia have been used for an enormous variety of purposes.

The wise creator should spend some time becoming familiar with projects that have gone before, how those projects were structured, and how the audience reacted to them. You can learn quite a lot about what to do and what to avoid in your own work. We’ll take a quick glance at a few influential and innovative projects here, but you’d be well advised to research them on your own, too. I can only give you a taste of what’s out there, but there’s a whole ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required