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A Creator's Guide To Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

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11 Fine-Tune for Depth or for Scale (Not Both)

Transmedia’s siren call to creators is as alluring as it is because of the tremendous creative possibilities it offers. But often, large chunks of your project should be determined by the purpose of your story and the resources you have available. The creative specifics of your story can have little or no bearing on the overall structure.

What platforms you use, how much content you create, and whether you fine-tune the story so that it is best enjoyed by a single player or by a community of participants will all affect what kind of audience you attract, and how deep into your story its members will go. All of these decisions are structural ones; they affect the overall shape of your story, like ...

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