21 Email and Phone: Cheap and Effective

Email can be a real workhorse for transmedia, alerting players to new content or creating the illusion of a personal relationship with a character. This chapter offers guidelines on how to best use a few high-impact emails, and delineates the pros and cons of using free email accounts, how to harvest email addresses in a story-consistent context, and how to avoid coming across like a spammer.

If you plan to use outbound email, the first step is acquiring contact information from your audience. The best possible way to collect email addresses is to have your players give them to you—not buying a list. It’s fabulous if you can do this in the guise of participating in the fiction. Past projects have collected ...

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