June 2012
Beginner
288 pages
6h 12m
English
book
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
by Andrea Phillips
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Preface
There’s never been a more exciting time to be a storyteller.
Whether you’re a filmmaker, a writer, a marketer, or any other kind of storyteller, it’s easier than ever before to get your story in front of an audience. New platforms and business models are emerging, gatekeepers are falling, and the possibilities can take your breath away. Creators are learning how to spin these platforms together into complex, integrated works in which the whole is greater than the sum of its parts—that’s transmedia.
Best practices and conventional wisdom are emerging, slowly but surely, as creators at the edge of innovation learn from their successes and failures. But little of this knowledge is making it past the tight constraints of NDAs and whispered ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.