12 Special Considerations for Blockbuster Transmedia Franchises
Some of the world’s most beloved transmedia projects are mammoth undertakings that include feature films, novels, comic series, and video games—in short, franchise entertainment. The most successful franchises are the ones where there is space for the audience members to imagine themselves as part of that world. Harry Potter, Star Wars, Lord of the Rings: these are all worlds that are very much bigger than the action on the main stage.
One of the amazing things we can do with transmedia is allow fans to have a place where they belong in a story world that they love. So it’s a natural fit for franchise entertainment to move more and more in the direction of transmedia storytelling. ...
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