June 2012
Beginner
288 pages
6h 12m
English
book
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
by Andrea Phillips
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12 Special Considerations for Blockbuster Transmedia Franchises
Some of the world’s most beloved transmedia projects are mammoth undertakings that include feature films, novels, comic series, and video games—in short, franchise entertainment. The most successful franchises are the ones where there is space for the audience members to imagine themselves as part of that world. Harry Potter, Star Wars, Lord of the Rings: these are all worlds that are very much bigger than the action on the main stage.
One of the amazing things we can do with transmedia is allow fans to have a place where they belong in a story world that they love. So it’s a natural fit for franchise entertainment to move more and more in the direction of transmedia storytelling. ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.