Using social media seems like a no-brainer in today’s highly connected environment.
But the whats and hows vary tremendously from project to project, and some formerly common uses are falling into disrepute.
In our bootstrapping grassroots history, it was once a common thing to create social media profiles for a fictional character, and have that character behave as though the profile were for a real person. This isn’t always as good an idea as it sounds. You have to be very sensitive to the rules and the culture of the platform you plan to use, to make sure that what you’re up to isn’t going to be considered bad manners (or worse).
For example, Facebook explicitly forbids making a profile for a character. That’s ...