O'Reilly logo

A Creator's Guide To Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

20 Don’t Be a Jerk on Social Media

Using social media seems like a no-brainer in today’s highly connected environment.

But the whats and hows vary tremendously from project to project, and some formerly common uses are falling into disrepute.

In our bootstrapping grassroots history, it was once a common thing to create social media profiles for a fictional character, and have that character behave as though the profile were for a real person. This isn’t always as good an idea as it sounds. You have to be very sensitive to the rules and the culture of the platform you plan to use, to make sure that what you’re up to isn’t going to be considered bad manners (or worse).

For example, Facebook explicitly forbids making a profile for a character. That’s ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required