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A Creator's Guide To Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

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23 Bringing Your Story into the Real World

Multiple media are fantastic, but the ultimate platform is the real world. Some of the splashiest transmedia stories use live events that take place in a real location and physical artifacts to convey story information.

Live story events in particular can be mind-blowing for the lucky fraction of your audience that’s close enough to attend (or, in the case of a live but online event, in the right time zone). If you plan to have a live event as a part of your transmedia experience, though, it’s important that you think very carefully about the parameters of what you’re planning: whom you expect to attend, how they’ll find out about it and get there, how long you expect them to stay actively involved, ...

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