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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
book

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

by Andrea Phillips
June 2012
Beginner
288 pages
6h 12m
English
McGraw-Hill
Content preview from A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

Index

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

A

Absolute Write, 77

Accomplice, 233

Action:

delayed coverage, 97–100

live coverage, 97

questions to ask, 96

single media, 95–96

story archaeology, 100

Advertising, 234–235

Aggett, Martin, 250, 251

A.I., 21, 28. See also The Beast

Alderman, Naomi, 66–68

All About Lily Chou-Chou, 35

Alternate reality game (ARG), 19, 98

Amazon Web Services, 181

Ambiguity, 139 America 2049, 23

Andersen, Michael, 35–37

ARGNet, 263

Art grants, 226, 229–230

Art of the Heist, 31, 72, 125

Artifacts, 141

Artistic purposes. See Creative purposes

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Publisher Resources

ISBN: 9780071791526