June 2012
Beginner
288 pages
6h 12m
English
book
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
by Andrea Phillips
Content preview from A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple PlatformsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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27 Critical Legal and Ethical Considerations
At first glance, ethics might seem like a funny sort of topic for a book about storytelling. But transmedia ethics are a very serious business, both from the standpoint of doing the right thing by your audience, and from the not-as-squishy perspective of running a business and avoiding liability and litigation. (If you can find a way to cover the cost, insuring your project or yourself with errors and omissions coverage is a good idea.)
There are, of course, a few traditional areas of legal concern that are familiar to anyone who has worked in media before (copyright, for example, and libel) but when you play out a fictional narrative using the real world as your platform, sometimes this has new and ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.