A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

27 Critical Legal and Ethical Considerations

At first glance, ethics might seem like a funny sort of topic for a book about storytelling. But transmedia ethics are a very serious business, both from the standpoint of doing the right thing by your audience, and from the not-as-squishy perspective of running a business and avoiding liability and litigation. (If you can find a way to cover the cost, insuring your project or yourself with errors and omissions coverage is a good idea.)

There are, of course, a few traditional areas of legal concern that are familiar to anyone who has worked in media before (copyright, for example, and libel) but when you play out a fictional narrative using the real world as your platform, sometimes this has new and ...