June 2012
Beginner
288 pages
6h 12m
English
book
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
by Andrea Phillips
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Contents
SECTION I INTRODUCTION TO TRANSMEDIA
3 Transmedia Is More Than a Marketing Gimmick
4 Significant Prior Art to Learn From
5 The Four Creative Purposes for Transmedia Storytelling
6 Learn the Basics of Traditional Storytelling
7 How Story and Branding Affect Marketing
8 Writing for Transmedia Is Different
9 Online, Everything Is Characterization
10 Conveying Action Across Multiple Media
11 Fine-Tune for Depth or for Scale (Not Both)
12 Special Considerations for Blockbuster Transmedia Franchises
13 Interactivity Creates Deeper Engagement
14 Uses and Misuses for User-Generated Content
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.