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A Creator's Guide To Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

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17 Project Management: The Unsung Necessity

Producing a transmedia project can feel a lot like planning a wedding and shooting a feature film at the same time—it requires juggling multiple skill sets and a keen sense of organization. That’s because any one project may integrate components from film, event planning, theater, tech development, and more into a single work.

At first, the challenge of pulling all of these pieces together can seem intimidating, even outright impossible. The secret to success: great planning and superb organization.

Ideas are cheap; execution is what separates the dreamers from the doers. The success or failure of a project is determined by its budgets, schedules, task lists, and flowcharts as much as by its creative ...

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