June 2012
Beginner
288 pages
6h 12m
English
book
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
by Andrea Phillips
Content preview from A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple PlatformsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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17 Project Management: The Unsung Necessity
Producing a transmedia project can feel a lot like planning a wedding and shooting a feature film at the same time—it requires juggling multiple skill sets and a keen sense of organization. That’s because any one project may integrate components from film, event planning, theater, tech development, and more into a single work.
At first, the challenge of pulling all of these pieces together can seem intimidating, even outright impossible. The secret to success: great planning and superb organization.
Ideas are cheap; execution is what separates the dreamers from the doers. The success or failure of a project is determined by its budgets, schedules, task lists, and flowcharts as much as by its creative ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.