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A Creator's Guide To Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

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6 Learn the Basics of Traditional Storytelling

It’s possible that you don’t come from a storytelling background. Sure, you might already be a filmmaker just looking to expand your film’s universe. Or maybe you’re a novelist. If that’s the case, then you already speak the language of conflict fluently, you know what characterization is, you can draw a nice diagram of good pacing, and you know the relationships between your characters better than you know your own family.

But it’s just as likely that you haven’t had any formal training or background in storytelling. You might be a marketer, an art director, or a strategist who until now has focused on search engine optimization and microsites. If you don’t understand storytelling, then being the ...

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