24 How to Fund Production Costs

Being a starving artist isn’t as glamorous as it sounds, and the biggest, boldest transmedia visions require some serious money to realize. So at the end of the day, every transmedia creator needs to think about cold, hard cash.

There are two different levels of financial concern you might have as a transmedia storyteller. Yes, you need money to pay for the resources you’ll need for your projects—but you also have to keep yourself housed and fed as you create your masterwork. Before you can begin to make well-informed choices about your future, you’ll need to answer an underlying and much deeper question: where does transmedia money come from?

This is one of the most discussed and necessary topics in the creator ...

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