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Beyond Powerful Radio, 2nd Edition by Valerie Geller

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CHAPTER 14

Beyond Powerful Radio

Call Screening

“Talent hits a target no one else can hit; genius hits a target no one else can see.”

—Arthur Schopenhauer

The Art of Call Screening for Producers

If you take calls on your show, you already know that a great caller can make a show; a boring or bad call can be a show killer. You can almost feel the listeners tuning out. Like many tasks in life, screening appears to be easy. Answer the phone and put the call on the air? Not exactly. Screening involves being able to manage people. This job takes both art and skill.

When you turn over your broadcast to a caller, that caller becomes partly responsible for maintaining your audience. Dennis Clark produces the nationally syndicated Ryan Seacrest show. ...

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