July 2012
Beginner
514 pages
12h 53m
English
Content preview from Beyond Powerful Radio, 2nd Edition
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CHAPTER 14
Beyond Powerful Radio
Call Screening
“Talent hits a target no one else can hit; genius hits a target no one else can see.”
—Arthur Schopenhauer
The Art of Call Screening for Producers
If you take calls on your show, you already know that a great caller can make a show; a boring or bad call can be a show killer. You can almost feel the listeners tuning out. Like many tasks in life, screening appears to be easy. Answer the phone and put the call on the air? Not exactly. Screening involves being able to manage people. This job takes both art and skill.
When you turn over your broadcast to a caller, that caller becomes partly responsible for maintaining your audience. Dennis Clark produces the nationally syndicated Ryan Seacrest show. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.