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Beyond Powerful Radio, 2nd Edition by Valerie Geller

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CHAPTER 35

Beyond Powerful Radio

Final Notes

“Our greatest glory is not in never falling,but in rising every time we fall.”

—Confucius

 

“If at first you don't succeed, try, try again.”

—Proverb

 

 

Working in radio is a great job, with no heavy lifting. In what other profession do you get paid to tell the stories of life, chronicle the times we live in, find the most interesting people alive, meet them, and talk to them? With multiple platforms to work with to reach audiences, it is an exciting time of change.

It is easy to get disillusioned and jaded when concern for profit seems to make creativity a luxury, if not a vice. But those who run the business side of broadcasting need you. They are basing their station's financial future on one ...

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