July 2012
Beginner
514 pages
12h 53m
English
Content preview from Beyond Powerful Radio, 2nd Edition
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CHAPTER 21
Beyond Powerful Radio
Citizen Journalism
“The most fundamental change we're witnessing today is the power returning to the audience. Choice is suddenly in their control and they intend to use it.”
—Mark Ramsey, author Making Waves
Everything Old is News Again…
As many news staffs at radio stations have been cut to the bone, for economic reasons, newsrooms have increasingly been relying on “Citizen Journalism.” Although that's a fancy new name for it, citizen journalism has been around since the early days of news-talk radio. Broadcasting has historically been interactive, with extensive use of the “eyewitness report.” Whenever there's a major local or national event—an earthquake, hurricane, or car accident—news and talk radio have ...
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