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Beyond Powerful Radio, 2nd Edition by Valerie Geller

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CHAPTER 26

Beyond Powerful Radio

Integrating News & Talk forRadio, TV & the Web

“Art—a means of communication by which mind reaches mind across great gaps of space and time.”

—Francis Hoyland

 

“Share, and share alike.”

—R. Edwards's “Damon and Pithias,” 1556

 

Research tells us that most audiences for news-talk radio perceive both the news and the talk elements as equally important. But due to tight budgets and restrictive formats, many full-time news-talk radio newsrooms have been cut down, and now may consist of only two to four people, sometimes fewer, and not all of them are full time.

Some newsrooms work with a lot of syndicated content and the staff is often comprised of people who must be responsible for producing both news and talk, ...

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