CHAPTER 12

Beyond Powerful Radio

Producers—Facing the Blank Page

“The artist makes life more interesting or beautiful, more understandable or mysterious or in the best sense, more wonderful.”

—George Bellows

The Powerful Producer's Challenge

Producing is a tough gig. When the show goes well, the host gets the credit; when it fares poorly, often it is the producer who is blamed. Good producer jobs are difficult to get. Most demand long, stressful hours for little reward and low pay. Although many music DJs and presenters produce their own shows, in talk radio, particularly in major markets, a producer can add significantly to the success of the program.

Finding the Right Producer

I frequently get calls from station managers and talent looking ...

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