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Beyond Powerful Radio, 2nd Edition by Valerie Geller

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CHAPTER 20

Beyond Powerful Radio

In Case of Emergency

“The definition of insanity: doing the same thing over and over again and expecting different results.”

—Albert Einstein

Imagine the worst. If a radio station has limited news staff and most of the programming is syndicated or voice-tracked, how will you best serve your audience if an earthquake strikes, a record breaking blizzard or snowstorm hits, or there's a fast moving tornado, fire, flood, toxic spill, or a crazed gunman active at a local school? Are you prepared? What do you do? When disaster strikes, how can you be at your best, or at least not at your worst?

This has actually happened in several markets in the United States. Stations have failed the public in their time of need. ...

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