August 2010
Beginner
296 pages
8h 15m
English
Content preview from Brilliant Positive Psychology
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Find out what matters: Having purpose in your life 167
Create a mission statement
We don’t find it strange that a good business knows what they
do, who they do it for and have a mission statement that can sum
up the ethos of what they are about, something unique that is
represented at every level of production or service. Brand aware-
ness is predicated on this principle and when the brand delivers
on its promise both customer and staff can trust and enjoy their
connection and involvement with the product.
Do you have a mission statement and, if you do, does it fit
into your life?
Finding your true purpose can be a little like ...
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