Business Statistics

Chapter 8 | Sampling and Sampling Distributions 259

8.4 THE SAMPLING DESIGN PROCESS

Sampling design process can be explained by ve interrelated steps. These ve steps are shown in

Figure 8.1.

Step 1: Target population must be dened

The target population should be dened in the light of a research objective. Target population is the

collection of objects, which possess the information required by the researcher and about which an

inference is to be made. Improper denition of the target population will lead to misleading results

which might prove dangerous for a researcher. Therefore, target population must be dened very care-

fully. As discussed ...