In systematic sampling, the selection of a sample is very convenient and is cost and time efcient.
This is an aspect of systematic sampling which makes it applicable in many situations. However, sys-
tematic sampling has certain limitations. In systematic sampling, the rst unit is selected randomly and
the selection of remaining units is based on the rst unit. So, randomness of the selected sample units
can be questioned. There can be another problem with systematic sampling; if the data are periodic and
the sampling interval is in syncopation with it. For example, consider a list of 250 consumer groups that
is a ...
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