Business Statistics

388 Business Statistics

Suppose Tata Motors wants to ascertain the

purchase behaviour of the future consumers of Tata

Nano in four segments of the country. The company

has used a questionnaire consisting of 10 questions

and used a 5-point rating scale with 1 as ‘strongly

disagree’ and 5 as ‘strongly agree’. It has taken a ran-

dom sample of 3000 potential customers from each

region with the objective of finding out the difference

in the mean scores of each region. In order to find

out the significant mean difference of potential con-

sumer purchase behaviour in the four regions taken

for the study, the company can analyse