O'Reilly logo

Content Marketing For Dummies® by Susan Gunelius

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 2

Creating a Content Marketing Strategy

In This Chapter

arrow Finding out what your competition is doing

arrow Identifying your audience

arrow Establishing content marketing goals

arrow Picking the best form of content marketing for your needs

arrow Creating a core branded online destination

arrow Surrounding consumers with branded content

arrow Comparing free and premium content strategies

arrow Using content marketing strategy worksheets and templates

When you fully understand how content marketing can help you build your brand and business, as discussed in Chapter 1, it’s time to put together your own content marketing strategy. As with all marketing strategies, you need to analyze the market, competitors, and customers ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required