Chapter 2

Creating a Content Marketing Strategy

In This Chapter

arrow Finding out what your competition is doing

arrow Identifying your audience

arrow Establishing content marketing goals

arrow Picking the best form of content marketing for your needs

arrow Creating a core branded online destination

arrow Surrounding consumers with branded content

arrow Comparing free and premium content strategies

arrow Using content marketing strategy worksheets and templates

When you fully understand how content marketing can help you build your brand and business, as discussed in Chapter 1, it’s time to put together your own content marketing strategy. As with all marketing strategies, you need to analyze the market, competitors, and customers ...

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