Integrating Your Content Marketing Efforts
In This Chapter
Understanding the importance of online and offline content integration
Interlinking your content
Making sharing and conversing easy
Finding content marketing opportunities
As mentioned throughout this book, content marketing success can’t reach full potential if your marketing efforts operate in silos. Instead, you need to integrate all of your online and offline content marketing efforts to achieve the highest results. Furthermore, you need to integrate your content marketing efforts with your other marketing efforts, such as advertising, research, direct response, and so on. To maximize your return on investments, develop an integrated marketing plan.
Integrating your content marketing efforts can be as simple as including a link to your Twitter profile in your e-mail signature or the address of your Facebook Page in a print ad. There are many ways to integrate your marketing efforts, and this chapter shows some of the most valuable integration tactics you can apply to your content marketing activities right ...