Chapter 3

Taking the First Steps to Executing Your Content Marketing Plan

In This Chapter

arrow Interlinking and cross-promoting

arrow Understanding link building strategies

arrow Delving into the do’s and don’ts of content marketing

arrow Letting your content spread

arrow Enhancing content with images and sound

When you’ve defined your goals and created your content marketing strategy, you’re ready to put together an actionable content marketing plan filled with specific tactics that you commit to pursue over the course of the next year to reach those goals. Of course, you need to reevaluate your marketing plan throughout the year and tweak it as necessary. The social Web is continually changing, and your marketing plan needs to evolve with it in order to be effective.

Using the Content Marketing Strategy Worksheet and Template provided at www.dummies.com/cheatsheet/contentmarketing, you can determine the specific tactics you want to pursue to implement your marketing plan. Without knowing all of the specific ...

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