Chapter 7

Taking Long-Form Web Content to the Next Level

In This Chapter

arrow Using search engine optimization

arrow Building relationships

arrow Syndicating content

Your online content is an excellent tool for building your brand, driving word-of-mouth marketing, and developing relationships with consumers. If you take the time to write with search engine optimization in mind, you’ll increase the potential for more people to find your content via keyword searches on such sites as Google, Yahoo!, and Bing.

This chapter shows you many of the basic do’s and don’ts of search engine optimization (SEO) as well as how content syndication can increase the exposure of your content and get it in front of audiences that you might not reach on your own.

Using Search Engine Optimization

Search engine optimization (SEO) is the process of creating online content and Web pages that maximize traffic from search engines. When Internet users want to find information about something, they typically visit their preferred search engine (for most people, that site is Google) and type related keywords into the search box. The search engine uses a proprietary algorithm to deliver a list of related links for that query ...

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