Customer Relationship Management Systems Handbook

Customer Relationship Management Systems Handbook

by Duane E. Sharp
Released July 2002
Publisher(s): Auerbach Publications
ISBN: 9781420000153

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Book description

This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems.

Table of contents

  1. Front cover
  2. Dedication
  3. Contents (1/3)
  4. Contents (2/3)
  5. Contents (3/3)
  6. Introduction
  7. Chapter 1. The Customer Today (1/3)
  8. Chapter 1. The Customer Today (2/3)
  9. Chapter 1. The Customer Today (3/3)
  10. Chapter 2. The Evolution of Customer Relations to CRM (1/9)
  11. Chapter 2. The Evolution of Customer Relations to CRM (2/9)
  12. Chapter 2. The Evolution of Customer Relations to CRM (3/9)
  13. Chapter 2. The Evolution of Customer Relations to CRM (4/9)
  14. Chapter 2. The Evolution of Customer Relations to CRM (5/9)
  15. Chapter 2. The Evolution of Customer Relations to CRM (6/9)
  16. Chapter 2. The Evolution of Customer Relations to CRM (7/9)
  17. Chapter 2. The Evolution of Customer Relations to CRM (8/9)
  18. Chapter 2. The Evolution of Customer Relations to CRM (9/9)
  19. Chapter 3. The Technology of CRM (1/16)
  20. Chapter 3. The Technology of CRM (2/16)
  21. Chapter 3. The Technology of CRM (3/16)
  22. Chapter 3. The Technology of CRM (4/16)
  23. Chapter 3. The Technology of CRM (5/16)
  24. Chapter 3. The Technology of CRM (6/16)
  25. Chapter 3. The Technology of CRM (7/16)
  26. Chapter 3. The Technology of CRM (8/16)
  27. Chapter 3. The Technology of CRM (9/16)
  28. Chapter 3. The Technology of CRM (10/16)
  29. Chapter 3. The Technology of CRM (11/16)
  30. Chapter 3. The Technology of CRM (12/16)
  31. Chapter 3. The Technology of CRM (13/16)
  32. Chapter 3. The Technology of CRM (14/16)
  33. Chapter 3. The Technology of CRM (15/16)
  34. Chapter 3. The Technology of CRM (16/16)
  35. Chapter 4. Case Studies in CRM (1/14)
  36. Chapter 4. Case Studies in CRM (2/14)
  37. Chapter 4. Case Studies in CRM (3/14)
  38. Chapter 4. Case Studies in CRM (4/14)
  39. Chapter 4. Case Studies in CRM (5/14)
  40. Chapter 4. Case Studies in CRM (6/14)
  41. Chapter 4. Case Studies in CRM (7/14)
  42. Chapter 4. Case Studies in CRM (8/14)
  43. Chapter 4. Case Studies in CRM (9/14)
  44. Chapter 4. Case Studies in CRM (10/14)
  45. Chapter 4. Case Studies in CRM (11/14)
  46. Chapter 4. Case Studies in CRM (12/14)
  47. Chapter 4. Case Studies in CRM (13/14)
  48. Chapter 4. Case Studies in CRM (14/14)
  49. Chapter 5. Privacy in CRM (1/4)
  50. Chapter 5. Privacy in CRM (2/4)
  51. Chapter 5. Privacy in CRM (3/4)
  52. Chapter 5. Privacy in CRM (4/4)
  53. Chapter 6. Benefits of CRM (1/2)
  54. Chapter 6. Benefits of CRM (2/2)
  55. Appendix A: Glossary of CRM and Data Warehouse Terminology
  56. Appendix B: References and Bibliography
  57. Index (1/2)
  58. Index (2/2)
  59. Back cover

Product information

  • Title: Customer Relationship Management Systems Handbook
  • Author(s): Duane E. Sharp
  • Release date: July 2002
  • Publisher(s): Auerbach Publications
  • ISBN: 9781420000153