July 2002
Intermediate to advanced
264 pages
8h 28m
English
Content preview from Customer Relationship Management Systems Handbook
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Privacy in CRM 213
for each commercial site accessed, while “cookies” are stored in an individual’s
computer, enabling that computer to remember the site.
Public concern over privacy is a deterrent to Internet commerce. This
concern relates to issues of revealing financial information and security of
business transacted on the Internet, as well as to a reluctance to provide
personal information without knowing how that personal data will be used.
Most Web sites have a “Privacy Policy” section, which visitors to the site can
access to determine how their personal data will be used.
Loyalty and membership award programs, referenced previously in this
chapter and in Chapter 2, require the collection and use of personal data.
Many consumers are reluctant ...
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