172 Customer Relationship Management Systems Handbook
Increased its sales territory without increasing the number of sales
representatives
Improved customer responsiveness by providing better communication
between the customer and the company
Industry Checklist: Lessons Learned
Tipper Tie has been able to implement an effective, successful CRM solution
by adopting the following planning and implementation processes:
Interviewing call center and sales representatives about how they did their
jobs, what processes they used, and what customer data they needed
Providing information requested by these employees — precise sales
data (including dollars spent), number of units bought, parts purchased,
and current and prior year sales
Installing customer ...